# Mode Marketing > Mode is a London-based independent marketing studio. Brand strategy, website design, AI workflows, and growth campaigns for ambitious founders. Published prices. Fixed scope. Live in days, not quarters. Founder-led. No juniors, no lock-in, no agency theatre. All UK prices include VAT — the price you see is the price you pay. ## Audits - [Website Audit](https://modemarketing.ai/website-audit/): 48-hour diagnostic of why your live site isn't converting. Conversion barriers, performance, design gaps. £49 inc VAT. Credited toward any Mode build. - [Website Pre-flight](https://modemarketing.ai/website-pre-flight/): 48-hour pre-build audit before you rebuild. What's broken, what's salvageable, what the new build actually needs. £49 inc VAT. Credited toward any build. - [Competitor Snapshot](https://modemarketing.ai/competitor-snapshot/): 3-day intelligence report on your top 3-5 competitors. Positioning, paid ads, organic strategy, content cadence. £99 inc VAT. - [Marketing Pre-flight](https://modemarketing.ai/marketing-pre-flight/): 3-5 day diagnostic of marketing basics. £195 inc VAT. Credited toward any package. - [Full Growth Audit](https://modemarketing.ai/full-growth-audit/): 5-day comprehensive audit across analytics, paid, organic, site, brand and competitive landscape. £295 inc VAT. Credited toward any retainer. ## Websites - [Homepage Fix](https://modemarketing.ai/homepage-fix/): 7-day tune-up of an existing homepage. Restructure layout, sharpen hierarchy, clarify the call-to-action — using your current site, content and assets. Not a rebuild. £149 inc VAT. - [One Page Site](https://modemarketing.ai/one-page-site/): A complete one-page website built from scratch. For solos, freelancers, trades, consultants and small businesses that need a credible online presence without a full multi-page site. 5 working days. £249 inc VAT. 50% upfront · balance on completion. - [Quick Site](https://modemarketing.ai/quick-site/): 5-page custom WordPress site, live in 7 days. £495 inc VAT. 50% upfront · balance on completion. - [Website Launch](https://modemarketing.ai/website-launch/): Up to 8-page WordPress build, custom-designed. £795 inc VAT. 50% upfront · balance on completion. - [Brand + Website](https://modemarketing.ai/brand-and-website-package/): Full brand identity and 8-page website. ~3 weeks. £1,250 inc VAT. 50% upfront · balance on completion. - [Website Rebuild](https://modemarketing.ai/website-rebuild/): Full custom rebuild · 8-12 pages · 4-6 weeks · full SEO migration. £1,495 inc VAT. 50% upfront · balance on completion. - [Landing Page](https://modemarketing.ai/landing-page/): 10-day custom-coded conversion landing page for paid traffic. £295 inc VAT. - [Sales Page Sprint](https://modemarketing.ai/sales-page-sprint/): 14-day long-form sales page for one specific offer. £395 inc VAT. ## Marketing - [Campaign Setup](https://modemarketing.ai/campaign-setup/): 10-day Google Ads or Meta campaign build. Keyword research, ad copy, conversion tracking. £295 inc VAT. - [Content Sprint](https://modemarketing.ai/content-sprint/): One-off content production package. £295 inc VAT. - [Scale Sprint](https://modemarketing.ai/scale-sprint/): One-off multi-channel growth sprint. £795 inc VAT. - [Monthly Growth Support](https://modemarketing.ai/monthly-growth-support/): Ongoing marketing retainer across paid, organic, content, email, CRO. From £295/month inc VAT. Cancel anytime. ## AI and automation - [AI Services Hub](https://modemarketing.ai/ai-services/): The full 7-tier AI ladder explained · decision logic, two pathways (visibility audit-then-setup, build-then-retainer), comparison table, FAQ. Start here if you want to choose between AI services rather than going straight to one. - [Automation Quick-Fix](https://modemarketing.ai/automation-fix/): 5 working days. ONE broken, manual, repetitive process. Mode diagnoses, simplifies, and either fixes it on the spot or gives you the exact build path. £149 inc VAT. Single-scope by design. - [AI Chatbot Setup](https://modemarketing.ai/chatbot-setup/): 10 working days. Single-platform AI chatbot configured + trained on your business knowledge. Embedded on your site, integrated with your inbox or CRM. £495 inc VAT. - [AI Visibility Audit](https://modemarketing.ai/ai-visibility-audit/): 7 working days. AI search/GEO diagnostic — what's discoverable in ChatGPT, Perplexity, Google AI Overviews and Claude. Prompt + competitor benchmarking, citation gap analysis, prioritised fix list. £495 inc VAT. Audit only — no implementation. - [AI Workflow Build](https://modemarketing.ai/ai-workflow-build/): 2-3 weeks. 1 workflow, max 2 connected systems, no bespoke app/dashboard. Production-grade build with documentation. £695 inc VAT. 50% upfront · balance on completion. - [AI Visibility Setup](https://modemarketing.ai/ai-visibility-setup/): 14 working days. Schema + AEO + AI-readability implementation on the live site. Before/after measurement. £995 inc VAT. One-time, not a retainer. - [AI Implementation Sprint](https://modemarketing.ai/ai-implementation-sprint/): 3-4 weeks. Multi-system AI build, up to 3 connected tools. Workflow map + build + testing + handover. £1,495 inc VAT. 50% upfront · balance on completion. - [AI Systems Partner](https://modemarketing.ai/ai-systems-partner/): Ongoing AI engagement. Automations prioritised by ROI, architecture direction, analytics layer. £295/month inc VAT. First month upfront · cancel anytime. ## Hosting and subscription - [Mode Hosting](https://modemarketing.ai/mode-hosting/): Managed WordPress hosting with daily backups, security, monitoring, updates. £49/month inc VAT. Cancel anytime. - [Website Subscription](https://modemarketing.ai/website-subscription/): Custom WordPress site built, hosted and maintained for one monthly fee. No upfront build cost. £99/month inc VAT. 12-month minimum. ## Premium and bespoke For scopes that do not fit a fixed-price package. Same delivery discipline · scope written down and price fixed in writing before any work starts. - [Authority Build](https://modemarketing.ai/authority-build/): 12–15 page bespoke website built around proof and positioning. For established service businesses, specialists, consultants and B2B firms whose buyers research carefully before reaching out. From £2,995 inc VAT. 4–6 weeks. Custom-quoted from this floor. 50% upfront · balance on completion. Enquiry-only. - [Marketing Retainer](https://modemarketing.ai/marketing-retainer/): Larger ongoing engagement than Monthly Growth Support. For businesses with a queue rather than a project · steady operator on the marketing every month, without an in-house hire. From £750/month inc VAT. 3-month minimum, then rolling. Enquiry-only. - [Custom & Bespoke](https://modemarketing.ai/custom-bespoke/): Router page for scopes that do not fit a published package. Larger rebuilds, multi-location websites, AI workflows beyond the £695 floor, CRM and automation work, migration-heavy projects, mixed marketing scopes. Custom scope · quoted in writing. Enquiry-only. ## Reference - [Package Selector](https://modemarketing.ai/selector/): 5-question selector that recommends the smallest viable Mode scope. Routes to checkout for self-serve packages, to the relevant enquiry page for premium pathways. Free, 60 seconds, no sales call. - [Pricing](https://modemarketing.ai/pricing/): Full single-page reference of every Mode product and price. - [How Mode works](https://modemarketing.ai/how-it-works): Briefing, delivery, approval, and review process. - [Why Mode](https://modemarketing.ai/why-mode): What sets Mode apart from typical agencies. - [Work](https://modemarketing.ai/work): Anonymised case studies and shipped projects. - [About](https://modemarketing.ai/about): How Mode operates and who Mode works with. - [Contact](https://modemarketing.ai/contact): Get in touch · same-day reply. - [Partners](https://modemarketing.ai/partners/): Mode's channel partner relationships. Credibility surface for invitation-based, non-public partner program · referrer-by-referrer · paid at the top of what scaled channel programs pay · partners@modemarketing.ai for enquiry. ## Client guides Step-by-step walk-throughs Mode sends to clients during onboarding and project work. Public · shareable · indexable. Canonical templates live in `brand/templates/` under Mode's brand repository; live URLs below for direct linking. - [Client Guides hub](https://modemarketing.ai/client-guides/): Index of every Mode client manual and template. Mode-branded, gathered in one place so clients can find them again and share with their team. Organised by category: onboarding, access + permissions, infrastructure + migration. **Onboarding · what to send us** - [Email Discovery wizard](https://modemarketing.ai/email-discovery/): Guided 9-step intake helping Mode understand your current email setup before migration or restructure. Provider, mailbox inventory, current routing, mail-client usage. Drag-drop or paste-headers or forward-by-email capture in Step 6. - [Sending us your brand assets](https://modemarketing.ai/brand-asset-upload/): What we need to build your site · logo (SVG + PNG), fonts (Google / Adobe / paid), photography (high-res originals), copy (about / services / FAQs / testimonials), existing brand guidelines. File formats, naming convention, three ways to send (Mode's Google Drive, your own folder, WeTransfer). - [Writing a great brief](https://modemarketing.ai/writing-a-great-brief/): What turns a vague brief into one that gets you a better build, faster. The "specifics beat scope" principle · weak vs strong brief lines with examples · what each brief section is asking for · common gaps that slow projects · what Mode doesn't need from you · how to provide visual examples + inspiration. **Working with Mode · process + lifecycle** - [Mode Member's Portal walkthrough](https://modemarketing.ai/mode-portal-walkthrough/): Logging in, finding your preview URL, the 4-step progress bar, reading deliverables, submitting notes + questions on your ticket, setting up two-factor authentication. The portal lives at portal.modemarketing.ai. - [What to expect between brief and launch](https://modemarketing.ai/brief-to-launch/): The Mode build timeline · day-by-day breakdown from brief submission to launch, preview URL goes up day 2-3, structured review checkpoint mid-build, approval gate pre-launch. Per-package timings (5 days for Quick Site through 4-6 weeks for Rebuild/Authority Build) plus what slows projects down. - [Site launch day](https://modemarketing.ai/site-launch-day/): The day Mode flips your new site live · the week-before preparation, hour-by-hour launch-day schedule, what you do (almost nothing) vs what Mode does, what changes for visitors vs admin side, and the first 48 hours of post-launch monitoring (uptime, errors, form submissions, analytics, Search Console). - [Project handover at engagement close](https://modemarketing.ai/project-handover/): What Mode hands you at the end of every engagement · the handover PDF + companion deliverables folder · 8 categories (logins, brand kit, site files, design source, analytics + tracking, SEO migration map, notes archive, renewal calendar) · how to remove Mode's access from every account · future support options (ad-hoc, retainer, Mode Hosting, or your own way). The "you leave with everything intact" promise made concrete. **Access + permissions** - [Granting Mode access to your Google services](https://modemarketing.ai/google-services-access/): Step-by-step for adding Mode as a user across Google Tag Manager, Analytics 4, Search Console, Business Profile, Google Ads, and Merchant Center. The email to add is `modemarketinglimited@gmail.com`. Includes recommended permission level per service + troubleshooting hints + Mode's commitment about what we will and won't do with the access. - [Granting Mode access to your WordPress site](https://modemarketing.ai/wordpress-access/): Adding Mode as an Administrator on your existing WordPress site without sharing your own password. Plus fallbacks if you can't log in (Lost password, host file manager, previous developer recovery), hosting / cPanel access for advanced jobs, and how to remove our access at project close. - [Granting Mode access to your social platforms](https://modemarketing.ai/social-media-access/): Step-by-step per platform · Meta Business Manager (Facebook + Instagram), LinkedIn Page + Campaign Manager, Instagram standalone, TikTok Business Center, YouTube Studio, X (Twitter). The email to add is `modemarketinglimited@gmail.com`. Permission level recommended per platform. - [Stripe and billing setup](https://modemarketing.ai/stripe-billing/): Grant Mode team-member access to your Stripe account so we can wire up payments, subscriptions, checkout, webhooks, and test transactions. Plus how to open a Stripe account from scratch if you don't have one (15-min flow). Explicit hard-limit list of what Mode never does with billing access (no payouts, no refunds without sign-off, no tax forms). - [Acuity and Calendly setup](https://modemarketing.ai/acuity-calendly-setup/): Choose between Acuity Scheduling and Calendly for booking on your site. Comparison table (pricing, features, best-for), setup walkthroughs for both, taking payment at booking via Stripe, embed modes (inline / popup / link out), and how to grant Mode team access on each. **Setup + configuration** - [Google Workspace setup](https://modemarketing.ai/google-workspace-setup/): Set up Google Workspace for your business · plan selection (Business Starter / Standard / Plus / Enterprise · UK £ pricing), domain verification, switching MX records, adding SPF/DKIM/DMARC, adding users and groups, migrating existing email (Data Migration Service or Gmail Mail Fetcher), and granting Mode Super Admin or scoped admin access. - [Microsoft 365 setup](https://modemarketing.ai/microsoft-365-setup/): Set up Microsoft 365 Business · plan selection (Business Basic / Standard / Premium / Apps for Business · UK £ pricing), domain verification, switching MX records, adding SPF/DKIM/DMARC, adding users and distribution lists vs shared mailboxes, migrating from Exchange / Gmail / IMAP, and granting Mode Global Admin or scoped admin via guest-user invitation. - [Cloudflare front-end setup](https://modemarketing.ai/cloudflare-setup/): Put your site behind Cloudflare for CDN + DDoS protection + free SSL + clean DNS management. What Cloudflare does, when you actually need it, free-tier sign-up + nameserver change, settings worth changing from defaults (SSL/TLS Full strict · Always Use HTTPS · Brotli · Auto Minify · Browser Cache TTL · WP-admin cache bypass), common pitfalls (don't proxy MX, two SSL certs fighting, WP login looping, stale content after deploy), and how to grant Mode team access. **Infrastructure + migration** - [Domains and DNS · the cheat sheet](https://modemarketing.ai/domain-dns/): Plain-English explainer of how your domain works, what DNS records do (A, AAAA, CNAME, MX, TXT, NS, CAA), and what we need from you when we point a domain at a new site. Where to find DNS at common UK registrars (GoDaddy, Namecheap, Cloudflare, 123-Reg, Hostinger, Squarespace Domains, Porkbun). Propagation and what can go wrong. - [Email infrastructure · SPF, DKIM, DMARC](https://modemarketing.ai/email-infrastructure/): Plain-English explainer of the four DNS records (MX, SPF, DKIM, DMARC) that decide whether your business email lands in the inbox or the spam folder. Concrete values to paste at Google Workspace, Microsoft 365, and Hostinger Mail. DMARC policy ramp from `p=none` through `p=quarantine` to `p=reject`. Free verification tools (mxtoolbox, mail-tester, dmarcian). - [Hosting handover](https://modemarketing.ai/hosting-handover/): What we need to take over hosting from your previous provider, the day-by-day migration timeline (5 days), what changes for you and what doesn't, and how we keep your email working through the move. Day-1 audit, mid-week test, scheduled DNS flip, soft-shutdown of old host. ## Free tools - [llms.txt Generator](https://modemarketing.ai/tools/llms-txt-generator/): Free tool. Paste a domain, get a draft llms.txt for any site. AI-written descriptions per page. - (GEO Audit was renamed to AI Visibility Audit on 2026-05-05 — see the AI and automation section above. The /geo URL still works for backward compat but redirects.) ## How Mode is different - Published prices · no quotes, no sales calls before you can see costs - All UK prices include VAT · the price you see is the price you pay - Fixed scope · no scope-creep, no surprise invoices - 50% upfront · balance on completion (for builds) - Buy online · Stripe checkout, no contracts to e-sign first - Live in days for small projects, weeks for bigger ones - Direct contact with the person doing the work - No juniors, no templates, no agency theatre ## Founder [Nicole Dougan](https://modemarketing.ai/team/nicole) · Founder. Leads every account at Mode personally. ## Location Mode Marketing Limited 85 Great Portland Street London W1W 7LT United Kingdom Email: hello@modemarketing.ai Web: https://modemarketing.ai