GEO · Generative Engine Optimisation

When AI answers questions about your category,
does it mention you?

Your buyers are asking ChatGPT, Claude, Perplexity and Gemini instead of Google. They don't get ten links to weigh up. They get one answer, naming a few businesses. Today that's either you or a competitor. GEO is how it becomes you.

The shift is already here
800Mpeople ask ChatGPT every week. Gemini adds another 750M.
Up to 90%of AI answers end without a single click to anyone.
9 in 10pages AI cites don’t even rank in Google’s top 10.

The businesses AI names today are not the biggest. They are the ones that got their house in order first.

How it works

Three things decide whether AI names you.

Getting recommended by AI is not one thing. It is three, and most people only think about the middle one.

01

Can it even read you?

The crawlers behind ChatGPT, Claude and Perplexity don’t run JavaScript. If your site builds its content in the browser, and many modern sites do, the AI sees a blank page. You can’t be recommended if you can’t be read. We check this on day one.

02

What it finds when it looks now

When it can, the AI searches the live web and pulls in clear, well-structured, well-sourced pages. This part rhymes with SEO. It is table stakes, not the edge.

03

What it already believes

The bigger factor is what the model has already learned about your category. As these systems get smarter, they lean on what they know and search less. If their picture of your market doesn’t include you, live tweaks won’t fix it. You have to become part of what the model treats as true.

The first is a blunt yes-or-no gate most agencies never mention. The third is where the real ground is being taken, and where most of the opportunity still sits.

The method

How Mode gets you into the answer.

Five levers, each measured and scored, so you can see exactly where you stand and what actually moves the needle. No black box.

01

Measurement

Where you stand today. Which questions AI answers with your name, which with a competitor, and which it gets wrong. Scored, and benchmarked against your rivals.

02

Corpus

The content and sources the models actually learn from. What exists about you online, in the right places, in the language a model trusts.

03

Structure

Making your site legible to machines. Renderability, schema, clean markup, an llms.txt. The plumbing that lets an AI read you correctly instead of guessing.

04

Authority

The third-party signals that make a model confident enough to recommend you. Mentions, citations, and proof it can point to. Unlinked brand mentions matter here more than backlinks.

05

Monitoring

AI answers change week to week. We track your visibility over time so you find out before your pipeline does.

The honest part

What we won't tell you.

That we can game ChatGPT. That there's a magic file that fixes it. That it's somehow separate from doing the fundamentals properly. None of that is true.

GEO stands on real SEO. Nobody controls what the models say. And we show you where you're losing next to where you're winning, every time. The honesty is the product, and it's the reason the work holds up.

Where to start

Start small. Scale when it's working.

No contracts, no retainer lock-in. Begin with a Check to see where you stand, then go as deep as the result warrants.

Then keep it moving, monthly, no contract: GEO Monitor £195/mo tracks and reports, GEO Growth £495/mo adds a monthly content and authority sprint, and GEO Partner £995/mo is the full programme. All prices include VAT.

Find out where you stand.

Start with a Check. In a couple of days you'll know whether AI is recommending you, ignoring you, or recommending someone else, and how you compare to your closest competitors.

AI VISIBILITY CHECK · £95

Not sure yet? Ask a question and we'll tell you straight.