Privacy Policy

Who we are

Mode Marketing Limited is a marketing agency registered in England and Wales. Our registered address is 85 Great Portland Street, London, W1W 7LT. We provide brand strategy, web design, Google Ads management, SEO, and AI-powered marketing services to businesses across the UK.

When this policy refers to "Mode", "we", "us" or "our", it means Mode Marketing Limited.

For questions about this policy or how we handle your data, contact us at hello@modemarketing.ai.

What information we collect

We collect information in the following ways:

Information you give us directly

When you submit an enquiry form, book a call, or contact us by email or phone, we collect:

• Your name
• Your email address
• Your phone number (if provided)
• Your company name
• Any information you include in your message

Information we collect automatically

When you visit our website, we may collect:

• Your IP address
• Browser type and version
• Pages visited and time spent on each page
• Referring website or search term
• Device type and operating system

This information is collected via cookies and analytics tools (see the Cookies section below).

How we use your information

We use the information we collect to:

• Respond to your enquiry and provide the services you have requested
• Send you information relevant to a proposal or project you have asked about
• Manage our client relationships and deliver ongoing work
• Send invoices and manage payments
• Improve our website and marketing based on how visitors use it
• Comply with legal and regulatory obligations

We do not use your personal data for automated decision-making or profiling.

Legal basis for processing

Under UK GDPR, we rely on the following lawful bases for processing your personal data:

• Legitimate interests — to respond to your enquiry, manage our business, and improve our services
• Contract performance — to deliver services you have engaged us to provide
• Legal obligation — where we are required to retain records for tax, accounting, or regulatory purposes
• Consent — where you have explicitly opted in to receive marketing communications from us

Marketing communications

We will only send you marketing emails if you have given us explicit consent to do so. You can withdraw that consent at any time by replying to any email and asking to be removed, or by contacting us at hello@modemarketing.ai.

Who we share your information with

We do not sell your personal data. We may share it with trusted third-party service providers who help us run our business, including:

• Google — for analytics (Google Analytics) and advertising (Google Ads)
• Stripe — for payment processing
• Calendly — for booking calls
• Email service providers — for sending transactional emails

These providers are bound by their own privacy policies and data processing agreements. We only share the minimum data required for them to perform their services.

We may also disclose your information where required by law, court order, or regulatory authority.

International transfers

Some of our third-party providers are based outside the UK or EEA. Where this is the case, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, as required by UK GDPR.

How long we keep your data

We retain your personal data only for as long as necessary for the purposes described in this policy:

• Enquiry data (no contract formed): up to 12 months
• Client data (contract formed): 7 years from the end of the engagement, in line with HMRC requirements
• Analytics data: as determined by our analytics platform settings (typically 26 months)

Your rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — to request a copy of the data we hold about you
• Right to rectification — to ask us to correct inaccurate data
• Right to erasure — to ask us to delete your data in certain circumstances
• Right to restrict processing — to ask us to limit how we use your data
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object — to object to our use of your data for legitimate interests or direct marketing
• Rights related to automated decision-making — we do not carry out automated decision-making that has a legal or similarly significant effect on you

To exercise any of these rights, contact us at hello@modemarketing.ai. We will respond within one month. We may need to verify your identity before processing your request.

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Cookies

Our website uses cookies. These are small text files stored on your device that help us understand how visitors use the site and deliver relevant advertising.

Cookies we use

• Essential cookies — necessary for the website to function. Cannot be switched off.
• Analytics cookies — help us understand traffic and usage patterns (e.g. Google Analytics)
• Advertising cookies — used to track conversions from Google Ads campaigns

You can control cookies through your browser settings at any time. Note that disabling certain cookies may affect the functionality of the site. Most browsers also accept cookie consent tools. If we implement one on this site, your preferences will be honoured.

Third-party links

Our website may contain links to third-party websites. This policy applies only to modemarketing.ai. We are not responsible for the privacy practices of other websites and encourage you to read their policies directly.

Changes to this policy

We may update this policy from time to time to reflect changes in our practices or in applicable law. The date at the top of this page shows when it was last revised. If we make significant changes, we will take reasonable steps to inform you.

Contact

For any questions, requests or concerns related to this policy or your personal data:

Mode Marketing Limited
85 Great Portland Street
London, W1W 7LT
hello@modemarketing.ai