Content Marketing

Content that ranks, gets read, and moves people to act.

Mode produces targeted content for ambitious founders: two SEO posts per month, planned around searches your ideal customers are running and written to build authority, not just fill a blog.

The problem

Most business blogs are a graveyard of posts that stopped in month three.

You know content matters. You started a blog, wrote three posts, got busy, and now there's a blog page on your site that makes you look less serious, not more. Or you've outsourced it to a VA who writes generically and doesn't understand your market. The posts go live, rank for nothing, and nobody reads them. Either way, the effort doesn't compound into anything.

Good content marketing isn't about volume. It's about targeting the right searches with the right content. A hundred posts that rank for keywords nobody searches is worth less than four posts that consistently pull in your ideal customers at the exact moment they're looking for something to buy. That's the difference between content that fills a blog and content that builds a business.

The Mode approach

Two posts a month. Keyword-targeted. Written to rank and to sell.

Every piece of content in the Growth Sprint starts with keyword research: finding the searches your ideal customers are running at every stage of the buying journey, then matching content to those searches. We use AI to accelerate the research and drafting process, then edit to your brand voice so it sounds like someone who knows what they're talking about. Because they do.

Each post is structured for search (heading hierarchy, meta, internal links, schema where relevant) and for conversion (clear CTA, relevant to your offer). Over three months you build a content base that continues to generate traffic and enquiries long after the month it was published. This is what compounding looks like for a growing business.

What's included

Content that does actual work for your business.

  • 2 × SEO blog posts per month
  • Keyword research and content planning
  • Written in your brand voice
  • Optimised for target keyword (on-page SEO)
  • Internal linking strategy
  • Meta title and description per post
  • Published to your WordPress site
  • Performance tracked in monthly dashboard
  • AI-assisted production for speed without sacrificing quality

Standalone · £1,200/month + VAT · 3-month minimum · Rolling monthly after that

Monthly Retainer

£1,200 + VAT / month

3-month minimum · 2 posts per month · No lock-in after that

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Content is also included in the Growth Sprint — £995/month + VAT, which bundles Google Ads, SEO content and a monthly strategy call into one package.

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Fixed scope. No surprises. See our packages →

Who this is for

Founders who want content working for them while they're working on the business.

If you know content is important but you're not doing it consistently, or you're doing it but it's not connecting to any business outcome, this is what the Growth Sprint is designed to fix.

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Best fit: founders who are live, have a functioning website, and are ready to invest consistently in organic growth over a three-month minimum commitment.

Not the right fit: if you haven't got a website yet, or your brand positioning isn't clear, content won't compensate for those gaps. Sort those first.

Content works best alongside technical SEO and Google Ads: each channel reinforces the others. All three are part of the Growth Sprint.

Content that ranks is content that compounds. Start building.

Two targeted posts every month, planned and written by Mode, included in the Growth Sprint.

GET STARTED

Questions? Get in touch. We'll tell you straight whether it's the right fit.