If you are weighing up an AI-visibility tool like Otterly, Peec or Profound, here is the honest map, including when one of those tools is the right choice and Mode is not. The category splits cleanly in two: tools that measure whether AI mentions you, and the work of actually changing it. Almost everyone sells the first. Mode does the second.
Based on the named tools' own published product descriptions, July 2026. “Monitoring tool” is the category (Otterly, Peec, Profound, and the AI-visibility add-ons in Ahrefs and Semrush); individual tools vary, and a couple bolt on content drafting. None implements changes on your site. Functional comparison, not a quality judgement · these are good tools at what they do.
If you have an in-house marketing or SEO person who will take a dashboard's findings and do the implementation, a monitoring tool is the right, cheaper choice. Otterly starts around £29 a month, Peec around £95, Profound's self-serve tiers higher; the SEO suites bolt AI tracking onto a plan you may already pay for. For a team that acts on data, that is money well spent, and we are glad to point you at the one that fits your stack. We run monitoring ourselves; we are not here to talk you out of it.
The gap opens when there is no team to act. A dashboard that tells a busy business owner “AI cannot read your site and does not mention you” is a diagnosis with no treatment attached. You now know you have a problem and own a monthly subscription that will keep telling you so. That is the situation Mode is built for.
Mode measures the same things a tool does, then does the work. The AI Visibility Check (£95) tells you where you stand and the top three fixes, benchmarked against three competitors. The Audit and Setup (£295 and £595) implement the changes on your actual website. Every price is published, VAT included, and you can buy the Check online without speaking to anyone. That combination, the fix plus a fixed published price plus no sales call, is the thing we could not find anywhere else in the market when we surveyed 28 UK providers.
One honesty note that applies to us exactly as much as to any tool: nobody can guarantee an AI will cite you. We improve the signals and report the movement. If a provider promises guaranteed AI rankings, here is the evidence on why that is not a real promise.
A tool measures: it runs prompts across ChatGPT, Perplexity, Gemini and others on a schedule and shows you, on a dashboard, whether and how often you are mentioned. Otterly, Peec, Profound and the SEO-suite add-ons from Ahrefs and Semrush are all measurement tools of this kind. A service measures and then does the work: interprets what the data means for your site and implements the changes (structure, schema, entity signals, content) that move it. Mode is the service. Most of the market, including every venture-funded platform, stops at measurement plus, sometimes, recommendations.
Honestly, it depends on who acts on the data. If you have an in-house marketing or SEO team who will take a dashboard’s findings and do the implementation themselves, a monitoring tool at £29 to £500 a month is the right, cheaper choice, and we will happily tell you which one fits. If you are a small business owner without that team, a dashboard showing you are invisible to AI is a diagnosis with no treatment. Mode exists for that second case: we measure, then we do the fixing, at a published fixed price.
Yes, and that is the point. We are not against monitoring tools; measurement is genuinely useful and we run our own. The distinction is not tool-versus-no-tool, it is measure-only versus measure-and-fix. A thermometer is useful. It is not a doctor.
No, and be wary of anyone who says otherwise. AI answers are probabilistic; reproducibility studies show under a 1% chance the same prompt returns the same brand list twice, and cited sources churn 40 to 60% monthly. Mode improves the measurable signals correlated with being cited and reports movement honestly. We wrote the full evidence review on why guarantees are not possible; the honest offer, from a tool or a service, is signals, not promises.
The AI Visibility Check is the same measurement a tool gives you, plus the top three fixes and a benchmark against your three closest competitors. If the answer is that you need the work done, Mode is the one that does it.
AI VISIBILITY CHECK · £95Honest by design: we measure signals, not guarantees. How GEO works.