LANDING PAGE DESIGN · LONDON

You're paying for the click.
Make sure the page earns it.

A landing page has one job: convert visitors into enquiries. It's not your homepage. It's not a brochure. It's a conversion machine with one message, one audience and one action. Built to make your ad spend work instead of disappear.

Landing pages included in Website Launch from £4,995 + VAT

WHY MOST LANDING PAGES FAIL

You're sending paid traffic to a page that wasn't designed to convert. That's not a traffic problem. It's a money problem.

  • 01 You're running Google Ads. You're sending traffic to your homepage. Your homepage is designed to inform — not convert. Your conversion rate is 0.4% and you're convinced your ads aren't working.
  • 02 Your landing page has a navigation menu. Visitors are clicking through to your blog, your about page, your pricing page — everywhere except your contact form. Every exit is a lead you paid for and lost.
  • 03 Your headline describes what you do. It doesn't address what your visitor wants, what problem they're trying to solve or why your offer is the right answer. It's getting skipped.
  • 04 You have no tracking. You don't know which ads are converting, what your cost per lead is or what happens after the form is submitted. You're optimising blind.
WHAT A MODE LANDING PAGE INCLUDES

One message. One audience. One CTA. Everything else removed.

Landing pages at Mode are built around a single conversion objective: enquiry, call booking, download, sign-up. No navigation. No distractions. Copy written around the specific search intent that brought the visitor there, with a form that removes every possible reason not to submit it.

Every landing page is built with tracking from day one: conversion events, call tracking setup, UTM parameter handling. So you know exactly what's converting and what isn't.

  • Conversion-focused design (no nav, no distractions)
  • Copy written around specific search intent
  • Lead capture form with confirmation flow
  • Conversion event tracking (GA4 + Google Ads)
  • Mobile-optimised layout
  • Page speed optimisation
  • A/B test-ready architecture
  • UTM parameter capture
ANATOMY OF A CONVERTING LANDING PAGE
  • One job.

    A landing page that tries to sell your full service range, explain your story and capture enquiries will do none of those things well. One audience, one offer, one action.

  • A headline that speaks to intent.

    The visitor just searched for something specific. Your headline should answer it in the first three seconds. Not welcome them, not introduce your company, not describe your values.

  • Social proof that's specific, not vague.

    "We're trusted by hundreds of businesses" means nothing. A named client, a specific result, a recognisable logo. That's proof.

  • One form.

    Not a phone number, an email address, a chat widget and a booking link. One path to conversion. Remove every other option.

GET STARTED

A landing page that actually converts. Not just one that exists.

Get in touch and we'll look at your current landing pages, what you're running traffic to and what a proper conversion-focused page would change for your business.