LINKEDIN ADS · B2B ADVERTISING · LONDON

The only ad platform where you can target by job title, seniority and company size.

LinkedIn advertising is expensive. That's because it's the only platform where you can put your message directly in front of a CFO at a 200-person company in your target sector. Done right, the economics work. Done wrong, it's the fastest way to burn budget in B2B marketing.

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LinkedIn Ads included in Scale Sprint from £4,495 / month + VAT

WHY LINKEDIN ADS FAIL FOR MOST FOUNDERS

High CPCs are a feature of LinkedIn, not a sign your campaign isn't working. If you treat it like Google Ads, you'll get the same result: nothing.

01 B2B buying cycles are long. Running LinkedIn Ads for four weeks and declaring them a failure misses how the platform actually works. Decision-makers see your ads, go away, come back two months later. If you've stopped running by then, you've lost them.
02 Most LinkedIn Ads look like PowerPoint slides. White backgrounds, stock photos, corporate language. They get scrolled past by the same people you're trying to reach.
03 Targeting is powerful but easy to get wrong. Too broad and you're paying LinkedIn CPCs to reach people who will never buy. Too narrow and your frequency caps out in a week.
04 LinkedIn's Insight Tag is one of the most useful B2B retargeting tools available. Most businesses who run LinkedIn Ads have never set it up properly.

HOW MODE APPROACHES LINKEDIN ADVERTISING

Audience precision. Creative that looks like it belongs in a feed. Patience to let the cycle work.

LinkedIn Ads at Mode are part of the Scale Sprint, run alongside Google and Meta with shared audience data and coordinated messaging. B2B buying happens across channels; your LinkedIn strategy should reinforce everything else, not run in isolation.

What's included

Audience architecture — job title, seniority, industry, company size
Campaign structure — awareness through to lead gen
Ad creative direction (Sponsored Content, Message Ads, Lead Gen Forms)
LinkedIn Insight Tag setup and retargeting
Matched audiences from your CRM or website visitors
Monthly reporting — CPL, pipeline quality, not just impressions
Creative refresh to prevent frequency fatigue

LINKEDIN ADS IS PART OF SCALE SPRINT

B2B paid media works when it's joined up. LinkedIn alone isn't a strategy.

LinkedIn Ads for founders running ABM or B2B lead gen campaigns, run alongside Google Ads, Meta and organic content inside Scale Sprint. One unified strategy. One point of contact. One invoice.

Scale Sprint

£4,495 / month + VAT

3-month minimum · Rolling monthly after that

Google Ads + Meta + LinkedIn + SEO + email. One team, one strategy, one point of contact.

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Ad spend is separate and stays under your control.

GET STARTED

LinkedIn advertising for founders who sell to businesses, not consumers.

Get in touch and we'll look at your ICP, your current setup and whether LinkedIn Ads are the right channel for your stage. Some businesses don't need LinkedIn. If you do, we'll tell you why and how.