Marketing Pre-flight · £595 + VAT

Before you spend a pound on anything, find out what's actually working.

A fixed-price diagnostic of your current marketing setup. Three to five working days. One clear output: the single biggest lever in your business and the sequence to pull it.

The full £595 is credited toward any Mode package if you proceed. It costs you nothing net.

The problem

Most founders invest in marketing without knowing what's already broken.

  • 01

    Analytics configured to track the wrong things — or nothing at all. Every decision since has been based on bad data.

  • 02

    Technical SEO issues sitting quietly underneath the surface. Every piece of content is underperforming and no one noticed.

  • 03

    Paid campaigns running against the wrong search terms with no conversion tracking. Spend going out. No way to know what's coming back.

  • 04

    Strategy being built on top of infrastructure that was never set up properly. New spend compounding an old problem.

What the Pre-flight covers

Your full marketing stack. Audited in one pass.

Mode's pre-execution research layer runs across every active element of your marketing setup — analytics, SEO, paid, site, brand presence. It maps what's working, identifies what's broken, and produces one clear document: the Pre-flight Report.

Not a slide deck. Not a generic checklist. A plain-language audit with a single prioritised recommendation and a sequenced execution plan — what to fix first, what to build next, and why the order matters.

Takes 3–5 working days from the moment access is granted. Delivered once. Actionable immediately.

The full £595 is credited toward any Mode package. If you proceed with Brand Launch, Website Launch, or any retainer within 90 days, the Pre-flight cost is deducted from your first invoice. It costs you nothing net if you go ahead.

What's in the report
  • Analytics and tracking audit — GA4 configuration, conversion events, data accuracy
  • Site performance — speed, mobile, Core Web Vitals, conversion barriers
  • SEO health — technical issues, indexing status, keyword visibility
  • Paid ads audit — account structure, attribution, waste identification (if applicable)
  • Brand and presence — Google Business, cross-channel consistency
  • Competitive snapshot — who's visible in your space and why
  • The single biggest lever — the one fix with the most immediate impact
  • Sequenced execution plan — what to do first, what to do next
How it works

Four steps. Five working days. One clear output.

Day 1 Access

You complete a short intake form and grant read access to your existing analytics, ads accounts, Search Console and site. No credentials stored, no changes made.

Days 1–3 Audit

Mode's pre-execution research layer runs across your full marketing stack. Analytics, SEO, paid, site performance, brand presence, competitive landscape. Systematic and thorough.

Days 3–5 Report

Findings compiled, prioritised and written in plain language. The single biggest lever identified. A sequenced execution plan written for your specific situation.

Day 5 Delivery

The Pre-flight Report delivered. No presentation call required — the document is written to be self-explanatory. You can act on it the same day.

The Pre-flight works with any existing marketing setup — or absence of one. If you have nothing currently running, the audit establishes the baseline before anything is built. If you have campaigns live, it tells you what's working before you spend another pound on them.

Ready to start

Stop guessing.
Start with the Pre-flight.

£595 + VAT. Three to five working days. Credited in full toward any Mode package. The clearest thing you can spend £595 on before committing to anything bigger.