Mode sets up and manages Google Ads for ambitious founders: from campaign structure and copy through to ongoing optimisation. So your budget works as hard as you do.
Google Ads can generate leads from day one. It can also drain your budget with nothing to show for it if the campaigns aren't structured correctly, the keywords aren't properly matched, or the copy doesn't connect what someone searched for to what your landing page offers. Most "Google Ads not working" situations are really "Google Ads not set up correctly" situations.
The other failure mode is setting campaigns up and leaving them. Google's automated recommendations exist to get you to spend more money, not to improve your results. Campaigns need monthly attention: keyword refinement, negative keywords, ad copy testing, bid adjustments, quality score improvements. Without that, performance drifts and cost per lead climbs without you noticing until it's too late.
We start with a full campaign build: keyword research, match types, ad groups structured around search intent, ad copy written to convert, extensions set up correctly, conversion tracking connected. Everything is built with your actual business goal in mind, not to satisfy Google's recommendations, which are designed to extract more spend from you, not to maximise your return.
Every month in the Growth Sprint, we review what's working and what isn't. AI-assisted analysis helps us identify patterns in the data faster: where to cut spend, where to increase it, which ad copy is outperforming and what to test next. The monthly dashboard tells you your cost per lead, your conversion rate, and where every pound went. No jargon.
Standalone · £1,200/month + VAT · 3-month minimum · Ad spend separate
£1,200 + VAT / month
Google Ads is also included in the Growth Sprint — £995/month + VAT, which adds SEO content and a monthly strategy call. Ad spend is always paid directly to Google by you. We never handle your ad budget.
Fixed scope. No surprises. See our packages →
Google Ads is the fastest way to get in front of people actively searching for what you sell. If you have a website that converts and a service people search for, this is how you turn that into consistent enquiries.
SEE PACKAGESBest fit: founders who are live, have a clear offer with a defined price point, and are ready to invest in ad spend alongside the management fee to generate leads at pace.
Not the right fit: if your website isn't ready to convert or your offer isn't clearly defined, you'll burn budget on ads that don't land. Fix the site first. Website Launch is the right place to start.
Google Ads and SEO work best together. Ads for immediate traffic while organic authority builds. The Growth Sprint covers both channels simultaneously.
Setup, management and monthly optimisation included in the Growth Sprint. Your budget stays yours. We just make it work harder.
GET STARTEDQuestions? Get in touch. We'll tell you straight whether it's the right fit.