Founder & Lead Strategist
I lead every account at Mode. From the first conversation to the final delivery: strategy, brand, web and campaigns. You deal with me throughout.
I notice when something looks generic before I can articulate why. I care about whether the business behind a brand is being represented honestly. Not just whether the colour palette is fashionable.
I want the work to be useful to the person using it, not just visually interesting to the person who made it.
Most of what's wrong with agency work isn't poor execution. It's poor framing. The wrong brief. The wrong question. The wrong measure of success. I try to get those right before anything else.
Positioning, messaging, package selection and campaign direction. Every account starts with a clear brief and a clear objective.
I direct the visual output: colour, type, layout, identity. The work should feel right before it looks right.
Conversion-led structure, copy direction and build oversight. Every site we ship is designed to perform, not just to present.
Google Ads strategy, SEO, paid social. AI-assisted where it accelerates the work. Human-led where it matters.
Speed and polish are not in conflict. They're both a matter of preparation. If something isn't right, I say so, whether that's uncomfortable or not.
I won't tell you your brand is working if I think it isn't. I won't recommend a package that doesn't fit where you are. And I won't disappear after the handover.
That's the standard I expect from this business, and from every piece of work that leaves under Mode's name.
Brand, web and growth work delivered personally. Every project, start to finish.
VIEW MY WORKProjects coming soon.
Articles on brand, web, paid media and growth. Written from the work, not about it.
READ THE ARTICLESEvery Mode client works with me from start to finish. Three ways to access my time directly: a written question, a live session, or in person.