Most of this industry answers pricing questions with “book a call” · our research found 88% of the UK's top 50 agencies publish nothing. So here is the guide we think should exist: every published price we could collect and date, benchmark-survey economics for everything hidden, honest derivations labelled as derivations, and Mode's own prices exact · because ours are all public anyway.
From roughly £10–30/month plus your own time
Platform subscription pricing; varies by plan and promotion
£150–£800 fixed (published prices we monitor)
Mode: one page £249 · 5-page £495 · 8-page £795, all inc VAT
≈£2,000–£8,000 typical (derived from benchmark hourly rates × senior build time)
Rarely published; quote-only is the norm
From £16,000+ (published floor we captured, June 2026)
Multi-week discovery-led builds
£104/hr blended (smaller agencies) · £122/hr (£1m+ agencies)
BenchPress 2026, the UK’s largest agency benchmark · senior tiers £119–£189, top decile to £317
≈£500/month local · £750–£1,500 broader · several £000s at scale (collected published prices + benchmark rates)
Mode: marketing support incl. SEO foundations from £295/month, cancel anytime
≈£500–£4,500/month (published range we captured, 2026)
Mode: campaign build £295 one-off
Marketplace from under £50 · freelancers £150–£800 · agencies £3,000+ (derived)
Mode: logo & identity £795 · brand + website £1,250
£95–£600 one-off checks/audits/setups (published productised lane, incl. ~£300–£350 tool-led audits)
Mode: Check £95 · Audit £295 · Setup £595
£195–£995/month productised · £1,500–£15,000/month quoted in agency guides · enterprise tools ~$300–5,000/month
A young market with the widest spread in this guide
≈£750–£5,000+/month depending on scope and seniority (collected published floors + benchmark economics)
Mode: from £295/month · larger scopes from £750/month
Reading the ranges: “published prices we monitor” are dated captures from provider pricing pages in Mode's ongoing market research; benchmark figures are named to their surveys; anything marked “derived” is our calculation from benchmark hourly rates and typical senior build time, shown as an estimate, not a promise. UK prices include VAT where providers state it; Mode's always do.
Scope decides everything. A £495 build and a £16,000 build are different products: page count, custom design depth, content production, integrations. Cheap is only expensive when the scope was wrong · which is why fixed, written scope matters more than the number.
Hourly economics explain most quotes. When an unpublished quote arrives, it was almost certainly assembled from £104-122/hr benchmark economics times estimated hours. Asking “how many hours is this, and whose?” translates any quote back into comparable terms.
Rates just did something unprecedented. UK agency hourly rates fell in 2024 for the first time in the 14-year history of the benchmark survey, then partially recovered in 2025 (BenchPress). AI is deflating routine production while senior judgment holds its price · which is why productised fixed prices are spreading from the bottom of the market up.
Across published prices: DIY platforms run roughly £10-30 a month plus your time; productised fixed-price studio builds run £150-£800 (Mode: £249 one-page, £495 five-page, £795 eight-page, inc VAT); custom agency builds typically land around £2,000-£8,000 though prices are rarely published; premium B2B agency builds start from £16,000+ at the published floors we have captured. The honest headline: 88% of the UK’s top 50 agencies publish no pricing at all, so most quotes are built from ~£104-122/hr benchmark hourly economics.
The UK’s largest agency benchmark (BenchPress 2026) puts average blended rates at £104/hr for smaller agencies and £122/hr for larger ones. Collected published retainers run from around £500 a month for local SEO through £750-£1,500 for broader programmes to several thousand monthly for multi-channel scopes. Most agencies publish nothing; quotes are assembled from those hourly economics.
Among providers who publish: roughly £500 a month for local SEO, £750-£1,500 for broader campaigns, and audits from around £400. Larger engagements reach several thousand monthly. The underlying economics: agency hours at £104-122 blended (BenchPress 2026).
The widest spread in marketing right now. Productised one-off work runs £95-£600 (Mode: £95 Check, £295 Audit, £595 Setup); tool-led audits we monitor sit around £300-£350; productised monitoring retainers run £195-£995 a month; agency pricing guides quote £1,500-£15,000 a month; enterprise platforms run roughly $300-5,000 monthly. Treat any GEO price with a guarantee attached as a red flag: nobody controls what AI systems say.
Because most sell open-ended hours rather than defined outcomes, which makes a public fixed number risky for them. Mode’s July 2026 research found 88% of the UK’s top 50 digital agencies show no pricing on their homepage. This guide exists because buyers deserve the numbers anyway: it collects what IS published, dated, alongside benchmark-survey economics for everything that isn’t.
Published prices collected and dated from provider pricing pages in Mode's ongoing competitive research (captures June-July 2026; refreshed monthly; ranges shown as aggregates rather than named comparisons, deliberately). Benchmark economics: The Wow Company BenchPress 2025 & 2026 (the UK's largest independent-agency survey) · Moore Kingston Smith Financial Performance of Marketing Services Companies 2025. Transparency context: Mode's pricing-transparency study and top-50 readability study, July 2026. Derived figures are labelled as derived. Prices move; this page carries its last-updated date and we correct fast: hello@modemarketing.ai.
Everything Mode charges is published, VAT included, most of it buyable online without a call: builds from £249, marketing support from £295 a month, AI visibility from £95. The rest of the market made us collect theirs the hard way.
SEE EVERY MODE PRICECompanion research: The State of the UK Agency Market 2026.