Mode builds brand strategy from the ground up: positioning, visual identity and messaging. So everything you do from here has something real behind it.
Most founders launch without a proper brand. They pick a name, throw up a logo on Canva and start spending on ads before they've answered the most basic question: what exactly are we, and why should anyone care? The result is inconsistency everywhere: a different pitch on the website, the deck and Instagram. None of it lands.
You can't fix this with a rebrand six months in. You fix it now, before you spend a penny on ads or a website that won't convert because the positioning underneath it is weak. Brand strategy isn't a luxury. It's the thing everything else is built on.
We start with where you sit in the market: who you're for, who you're not for, and what makes you worth choosing over everyone else. That becomes your positioning statement and strapline: the north star everything else points at. Then we build the visual identity around it, colour, typography, logo guidelines, so the brand has a consistent face across every channel.
You walk away with a one-page brand guide that anyone on your team, or any future agency, can use without a briefing call. Typical turnaround: 5–7 working days. No drawn-out discovery phases, no mood board presentations that go nowhere.
Standalone · £4,500 + VAT · One-off · 5–7 working days
£4,500 + VAT
Also included in the Brand Launch package — £1,750 + VAT: our fixed-scope starter bundle covering strategy, visual identity and brand guide in one.
Fixed scope. No surprises. See our packages →
If you're pre-launch, just launched, or about to spend real money on a website or ads, this is where to start. Brand strategy is the foundation. Everything built without it costs more to fix later.
SEE PACKAGESBest fit: founders pre-launch or within their first 12 months who need to establish a clear market position before investing in growth.
Not the right fit: if you already have a solid brand identity that's working, you don't need this. We'll tell you that on the call rather than sell you something you don't need.
Combine it with Website Launch for the best outcome: brand strategy feeds directly into conversion copy and site design. The bundle saves you £500.
Fixed scope, published price, delivered in under a week — no drawn-out agency process.
GET STARTEDQuestions? Get in touch. We'll tell you straight whether it's the right fit.