Mode defines your brand's voice and core messaging so that every word on your site, in your ads and in your emails sounds like it came from the same place. Because it did.
Your website copy sounds corporate. Your Instagram sounds casual. Your emails sound like a different company entirely. This isn't a writing problem. It's a brand problem. Without a defined tone of voice, every piece of content is a coin flip. And customers notice inconsistency even when they can't name it.
The other version of this problem: you know exactly how you want to sound, but you can't put it into a brief that anyone else can follow. So every freelancer, every VA, every future team member starts from scratch. Tone of voice work fixes this once and doesn't need to be done again.
Tone of voice work is part of Brand Launch, which means we approach it as part of the same exercise as positioning, not as an afterthought. We interview you, look at your market, and define the voice in practical terms: not vague adjectives like "warm" and "professional", but rules about sentence length, what words to avoid, when to be direct and when to step back.
The output is a tone of voice guide that your team can actually use. Examples of what sounds right and what doesn't. A clear brief for anyone writing in your name. And a strapline that captures what you do in a single sharp line. This is the document that makes all your future content faster and more consistent to produce.
Standalone · £2,000 + VAT · One-off · 3–5 working days
£2,000 + VAT
Tone of voice is included in the Brand Launch package — £1,750 + VAT alongside logo, colour, typography and positioning. Better value if you need the full identity.
Fixed scope. No surprises. See our packages →
If you find yourself rewriting your own about page every few months, or if your team's content sounds nothing like yours, this is the work that fixes it permanently.
SEE PACKAGESBest fit: founders who are about to build a website or launch ads. Tone of voice work done now means the copy that follows is stronger from the first draft.
Not the right fit: if you already have a distinctive, consistent voice that your audience recognises, you may not need this. We'll tell you honestly.
Tone of voice is part of Brand Launch. Combine with Website Launch and the copy on your new site comes from a defined brand voice, not guesswork.
Tone of voice is included in Brand Launch. Fixed price, delivered in under a week.
GET STARTEDQuestions? Get in touch. We'll tell you straight whether it's the right fit.