Mode builds lead generation systems for ambitious founders: combining paid search, SEO, landing pages and conversion tracking into a joined-up approach that puts qualified enquiries in your inbox every month.
Referrals are great when they come in. The problem is you can't predict them, can't scale them, and can't turn them on when pipeline dries up. A business that relies entirely on word of mouth is one slow quarter away from a real problem. Every founder knows this, but building a reliable inbound lead machine feels complicated, expensive or both, so it gets deferred.
It's not as complicated as it looks. Lead generation is the output of a system where the right people find you, see something that makes them want to know more, and have a clear way to contact you. That means: appearing in the right searches (paid or organic), landing on a page that converts them, and having a form or CTA that removes friction. Those are the three elements. When they all work together, leads become predictable.
Lead generation at Mode starts with the full picture. Google Ads to capture immediate search demand. SEO to build organic traffic over three to six months. Landing pages designed specifically to convert that traffic, not generic pages that exist for every purpose and serve none of them well. Conversion tracking that closes the loop between click and enquiry, so you know exactly what's generating leads and what's wasting budget.
The Growth Sprint is built around this. Every month, we look at where leads are coming from, what's converting and what isn't, and make the adjustments needed to improve. AI-assisted analysis speeds up the review process so we're acting on trends faster than a manual review would allow. The monthly dashboard shows you the numbers that matter: cost per lead, lead volume, conversion rate. In plain English, with no hidden metrics.
Standalone · £2,000 + VAT setup · then £2,500/month + VAT · 3-month minimum
£2,500 + VAT / month
Setup covers channel build, tracking, landing pages and initial campaign launch. Monthly management covers ongoing optimisation across all active channels. Ad spend is always paid directly to platforms by you.
Fixed scope. No surprises. See our packages →
If you have a service people want, a website that can handle the traffic and a clear enough offer to convert it, lead generation is what connects all of that to your pipeline.
SEE PACKAGESBest fit: founders who are live, have a working website, a defined offer and a clear understanding of who they're selling to. Ready to invest monthly in a system that generates consistent enquiries.
Not the right fit: if the offer isn't defined yet, or the website isn't in good shape, fix those first. You can't turn poor traffic into leads with a great ad if the page it lands on doesn't convert.
Lead generation works best as a joined-up system. Website Launch gives you the foundation. Growth Sprint builds the traffic and conversions on top of it.
Growth Sprint builds the system: traffic, conversion, tracking. And keeps improving it every month.
GET STARTEDQuestions? Get in touch. We'll tell you straight whether it's the right fit.