Mode sets up GA4 analytics and delivers monthly reporting that tells you exactly where your leads are coming from, what's converting, and where your budget is going. In plain English, not a spreadsheet you'll never open.
You might have Google Analytics installed. You might have it open occasionally and look at the traffic graph. But if you can't answer, with confidence, right now, what your cost per lead is, which channel produced your last three enquiries, and what percentage of site visitors complete your contact form, then your analytics isn't working. Data that doesn't change decisions is just noise.
The GA4 migration caught most small businesses out. The new interface is more powerful than Universal Analytics, but it requires proper configuration to be useful. Events need to be set up. Conversion actions need to be defined. The data has to be connected to your ad platforms. Without that setup, you have traffic data but no conversion data, which means you can see how many people came to your site but not what any of them did.
Every Website Launch includes GA4 setup and Search Console connection as standard. Every Growth Sprint client gets a monthly performance dashboard: not a raw data export, but a curated view of the numbers that matter: traffic by source, lead volume, cost per lead from paid channels, top-performing content, and conversion rates by page. Enough to make decisions, not so much that you need a data analyst to read it.
Conversion tracking is set up and verified at the start: form submissions, phone clicks, thank-you page goals. So when a lead comes in, you know exactly what generated it. Google Ads and GA4 are linked so campaign spend connects to conversion data. Search Console is connected so organic search data sits alongside everything else. The picture is complete from the moment you go live.
Standalone · £1,500 + VAT setup · Optional £450/month + VAT ongoing reporting
£1,500 + VAT setup
GA4 setup and analytics foundations are included as standard in the Website Launch package — £3,500 + VAT. This standalone is for businesses with an existing site that needs proper tracking configured from scratch.
Fixed scope. No surprises. See our packages →
Analytics isn't optional if you're running ads or investing in SEO. Without it, you're making decisions based on gut feel and Google's own reporting, which isn't designed to help you. It's designed to keep you spending.
SEE PACKAGESBest fit: any founder with a live website and active marketing spend who wants to understand their numbers properly. Not just look at a traffic graph and assume it means something.
Not the right fit: if you're pre-launch and not yet spending on marketing, analytics setup is still worth doing early. The reporting value only comes once traffic and conversions are flowing.
Analytics is built into both Website Launch and Growth Sprint. It's not an optional add-on. Good decisions require accurate data. We make sure you have it.
GA4 setup is included in Website Launch. Monthly reporting is included in every Growth Sprint. No extra charge, no data consultant required.
GET STARTEDQuestions? Get in touch. We'll tell you straight whether it's the right fit.